Olivia Rodrigo is the cool lady of Hollywood. Regardless that she’s acknowledged for her emotional lyrics, her easy magnificence seems to be like have develop to be merely as well-liked. Earlier being an infinite pop star, Olivia typically is a magnificence icon in her personal proper. Followers have fallen in love collectively collectively alongside together with her signature low-maintenance make-up look. And easily at current, she took to Instagram to announce she’s the model new worldwide ambassador of Lancôme.
Previous to turning right into a member of forces with Lancôme, Olivia was the face of cult-favorite mannequin Glossier. Glossier’s dewy, skin-first methodology was virtually a super match for Olivia’s aesthetic—and he or she would go on to sport a full face of the mannequin’s merchandise on the 2022 Grammys and launch her personal limited-edition merchandise (which had been in actual fact packaged in her signature purple shade). Olivia’s collab with Glossier was an infinite success, and Livies had been earlier excited to benefit from the identical merchandise as her. Nonetheless now, Olivia is taking up an extra refined vibe with Lancôme.
Lancôme has always been synonymous with high-end magnificence. To most stans, Lancôme’s vibe might appear to be a sharp distinction to Olivia’s. Nonetheless actually, Lancôme already rebranded their Instagram to match Olivia’s signature shade of purple. Together with spelling out “Olivia” with their story highlights (such a cute contact), the mannequin even modified its profile picture to combine Olivia’s butterfly model with their iconic rose motif.
It seems to be an identical to the French magnificence mannequin ought to faucet into Olivia’s Gen Z fanbase. And as lots of as we beloved Olivia x Glossier, this collaboration seems like the suitable evolution for Olivia’s occupation. Regardless that no particular person is conscious of for optimistic what the duo has in retailer for us, we couldn’t be further excited for this new interval of Lancôme. With Olivia’s it lady energy and Lancôme’s typical French glamour, the duo is explicit to make waves all by way of the magnificence world.
